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Atlas Brace


The world of Atlas- Atlas Brace introduces the true next generation of neck protection by investing 3 years of research in product development, testing, calculation, design and redesign with some of the famous riders and racers in the world. In their quest of making next generation neck protection Atlas has taken valuable suggestions from medical doctors, chiropractors, physio therapist and bio-mechanical engineers as a part of their research process.

Atlas Brace is designed and tested for the ultimate racer and always found around the neck of championship winning professionals. Atlas development team has made a revolutionary breakthrough by creating a new device that solves numerous conundrums exists with neck protection-lead by former Motocross and Supercross racer Brady Sheren. Atlas challenges all the traditional methods of neck protection and alters all the benchmarks set by others simply by utilizing advanced technology and materials. Through our innovative design and simplicity we are committed to provide safer, stronger, flexible, more comfortable and more adjustable neck protection braces without any bulky feelings on your neck.


About the team-Both Brady Sheren and Brad Mclean grew up racing MX. Both of their fathers were Icons in the Canadian motorcycle industry. Rick Sheren, father of Brady Sheren held many positions like he was the founder of R&M Motorsports, President of Tucker Rocky Canada and Mechanix Wear Canada. On the other hand Mr. Bill Mclean, father of Brad Mclean was multinational Canadian MX champion and founder of Pacific Yamaha in Vancouver. Both Brady and Brad had a very prestigious career as Canadian MX racer. Brad has also got some experience as race team manager, sales associate at SIXSIXONE Canada and retail shop employee.

Being sons of Eddie Cole who was the founder of Answer Products, Protaper, Manitou, Tag Metals and SIXSIXONE Chadd and Cameron Cole have a similar story. Both of them were entered in the motorcycle industry at their early age and their involvement was getting heavier with the passage of time.

These four Brady, Brad, Chadd and Cameron are also the owners of Matrix Concepts which was launched in 2009 and now operating in over 30 countries with great pride.