AFX Helmets
AFX North America Inc. has enjoyed exceptional growth since its establishment in 1996. This is a family-owned and operated manufacturer of helmets for motorcycle, ATV, scooter and snowmobile. The Cerritos (CA, USA) and London (ON, Canada) based company has now established themselves as one of the top helmet suppliers for the North American market.
Beginnings- AFX was born at the time when there was a continuous rise of dissatisfaction in the motorcycle helmet industry. Founders of the company noticed a mismatch between the dollar value customers were paying and the tangible product they were getting. During the mid-90s the situation was that the customers were receiving less compared to what they were paying and the added irony was prices inflated annually without any significant improvement or innovations in helmets.
Under this circumstance, AFX entered the North American marketplace with a product line of 8 helmets that were reasonably priced and fully featured. With the simple concept of providing customers maximum ‘bang for the bucks’ AFX started its journey in the fall of 1996 and still striving for continuous refinements and innovations in helmet design. With satisfactory improvements in manufacturing capabilities AFX has set the exemplary standard in the helmet industry and with millions of satisfied customers the company always staying one step ahead of its competitors.
Advantageous Structure- A clear distinction between AFX and other conventional helmet manufacturers is that AFX sells its products exclusively to its distributors. In contrast other helmet manufacturer woks with agents and resellers which is an unnecessary elongation of supply chain. AFX’s exclusive distributors (one per country) sell directly to retail dealers.
Thus by avoiding additional tiers in the supply chain AFX is able to control price level of their products and establishes greater connection with its customers. Adherence to this simple yet smart technique gives the luxury to AFX to provide edge helmets at jaw-dropping prices. And at the same time the company is able to accelerate the pace of delivery to customers’ hand.
From the very beginning AFX dedicates itself to find the right balance between helmet functionality, stylishness and price compatibility. After years of successful operation with more addition to its product line the company has enjoyed strong and consistent growth. Strong distribution network in the USA and Canada has made this possible. From the feedback AFX is receiving from its enthusiastic dealers the company now believes that it is able to make quality products which ultimately turn out as the hot seller in the market.
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